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A Go-to-Market (GTM) strategy for partners is essential for vendors who want to grow their ecosystem. This blog explains why many partners are technically strong but commercially passive, and how the lack of a clear GTM strategy is at the heart of this problem. Helping partners develop their own GTM approach, including target group selection and go-to-market, creates greater ownership and better commercial results. With the right structure and guidance, you can transform your

A fractional CCO or Head of Sales is an experienced leader who takes commercial responsibility 1-3 days a week in scale-ups that are not yet ready for a full-time role. This approach is ideal for companies where growth is stagnating, commercial focus is lacking or founders are too operationally involved. In a period of 6-9 months, the fractional leader builds a scalable commercial foundation, resulting in more structure, focus and predictable growth - without the costs of a f

A Go-to-Market (GTM) strategy is the foundation for predictable commercial growth in B2B companies⁠⁠. This blog explains why many SaaS and tech companies struggle with fragmented commercial activities and how a well-thought-out GTM strategy solves this⁠⁠. By bringing together eight essential building blocks - from objectives to tactics - you create a structured approach that connects teams and accelerates results. With the right GTM strategy, you not only achieve better comme